REMINGTON has revealed its latest expert ambassador; hairstylist, educator and industry influencer James Busby will bring fresh professional credibility to the brand’s longstanding heritage.  

The hairstylist is set to work with REMINGTON across educational content and brand activity, sharing professional techniques, styling guidance and expert insight to support REMINGTON customers to confidently style at home.  

Busby’s credentials span salon ownership, television, editorial and stage, bringing a wealth of professional experience to the partnership. His work has featured on major productions, including Britain’s Next Top Model and Project Catwalk, alongside celebrity and live stage styling.  

Busby has built a reputation for leadership, innovation and technical experience. With a highly engaged digital presence, Busby has amassed more than 900,000 followers and over 20 million views across his social content. Through his digital platforms, Busby shares professional insight, consultations and transformations.  

James Busby says: “I am proud to be partnering with REMINGTON, a brand with such a strong heritage within the hair industry. 

“Education is central to my work, and I’m excited to work together to create content and education that helps people feel confident, understood and empowered in their styling,” comments Busby.